'Celebrity Big Brother 2007' Controversy |
ICMR HOME | Case Studies Collection »Business Ethics Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues:
» Understand the role of media in dealing with controversial issues such as
racism Contents:
Keywords:Celebrity Big Brother, Shilpa Shetty, Channel 4, Racial Discrimination, Big Brother House, Reality Shows, Jade Goody, Business Ethics, Multi-culturalism, Television rating points, Sponsorships |
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